Rooted in creativity and
heart-centered service
My mission is to support women blending motherhood with meaningful work by building practices that feel aligned, client-centered, and functional. Through organized admin support and heart-centered brand strategy, I help create the space they need to exhale, both at work and at home.
Hi, I'm Carolyn
I'm a mom, wife, former therapist and the heart behind Carolyn and Craft. As a multi-passionate small business owner, I understand the dedication it takes to run a business while balancing the sacred responsibility of being a mom.
I love championing women that are fearlessly pursuing their passions alongside parenthood, and I fiercely believe you shouldn’t have to choose between showing up for your family and showing up for your dreams.
My zone of genius is helping therapists translate their mission into a cohesive brand identity that's beautifully designed, reflects their work, and feels aligned with the clients they serve. I also offer admin support as a separate service, giving practices the structure and functionality they need to run smoothly. You bring the vision; I’ll bring it to life.
I look forward to hearing from you!YOUR TIME IS SACRED, TOO
Whether you’re building a brand for your therapy practice or looking to delegate admin tasks, I'll handle the details so you can give your energy to what matters most.
“A woman is the full circle. Within her is the power to create, nurture, and transform.”
I love to support
- You’re building a business that matters but you also want to savor story time and slow Saturday mornings.
- You’re ready to step away from DIY branding and trust someone who understands the heart of your work.
- You’re done spending your evenings catching up on admin and craving a practice that supports your life.
- You’ve built something with so much heart, and now you’re ready for a brand identity that honors it.
